|Objective:||To provide students with the understanding of principles of business and management and the ability to identify, formulate and solve business and management related problems.|
|Student Learning Time:||160 hours|
Business Project: 35%
Final examination: 50%
Business Environment and Ownership
Business and the economy; Business ethics and social responsibility; Forms of ownership; International business.
Business Management and Leadership
Management process; Basic management skills; Organisational structure; Operations management; Leadership.
Human Resource Management
HRM activities; Strategies and techniques for enhancing motivation.
Target marketing and market segmentation; Marketing mix.
Accounting information; Financial services; Financing sources; Risk management.
Multimedia and Presentation
Creating an effective presentation; Implementation of multimedia in presentation; Essential point of effective multimedia presentation; Interactive presentation; Implementation of interactive presentation.
Upon completion of this subject, students should be able to: